The NHL is exploring the idea of selling ads on players' helmets in an effort to create additional revenue, reports Sportsnet's Elliotte Friedman.

The possibility was brought up during Wednesday's Board of Governors call, but there won't be any formal comment until team presidents are informed Monday, Friedman adds.

Commissioner Gary Bettman has said numerous times before that ads do not belong on NHL jerseys. However, the league is looking to recoup some of the money lost from the shortened 2019-20 season.

Helmet ads are one of several issues the NHL is tackling leading up to its hopeful Jan. 13 start date. Other areas of interest include playoff formats, divisional realignment, and COVID-19 protocols.

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