A professional hockey team shouldn't have to say sorry for something like this, but here we are.
The Toronto Maple Leafs issued an apology to fans Saturday after unfollowing thousands of people the day before.
"The Maple Leafs' social media channels are one of the team's most important tools to engage and communicate with you, our fans," the club said in a statement. "Yesterday, as we (begun) work this offseason to make improvements to all of our social media channels, we reset the list of Twitter accounts we follow to make sure it is current and represents the team, and all of its fans, accurately and fairly."
The explanation continued with an apology and an expression of regret over not informing people of the purge before carrying it out.
"What we didn't do (was) tell our fans what we were doing and why, and for that we apologize. Our intentions remain fan-focused, but our mistake was not making the process more fan-friendly. Over the coming days and months, we will be following the accounts that help us deliver the best experience for you as you follow and interact with your Toronto Maple Leafs."
The Leafs went from following about 8,000 users to one, team president Brendan Shanahan, but have since added more than 70 accounts to their timeline.
Predictably, some fans weren't happy when they realized they'd been unfollowed.
Hello @brendanshanahan any idea why the @MapleLeafs account is mass-unfollowing all the team's loyal fans? Shady stuff going on.
— 001-Dudgee (@Dudgee) April 28, 2017
.@MapleLeafs Wow thanks for the unfollow guys... 😑
— MaLiKhUsIkA (@MaLiKhUsIkA) April 28, 2017
Dear @MapleLeafs I've been a #Leafs fan since 1972. You've followed my Twitter account for 10 years.Why did you unfollow me & everyone else
— The Canadian Redneck (@ScotianOaks) April 28, 2017
Some fans even resorted to unfollowing or blocking the team account in protest.
So are we all unfollowing the Maple Leafs twitter account? I'm game, I'm all for unfollowing to show the power of the people. 👊🏻 #Leafs
— JaY (@SickNasty72) April 28, 2017
#BlockParty for @MapleLeafs for unfollowing all of their fans. Who's on board? pic.twitter.com/rQnJzP41FO
— Buds All Day (@Buds_All_Day) April 28, 2017
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