The Montreal Canadiens have unveiled the new look for their AHL affiliate.
The Rocket - named after Canadiens legend Maurice 'Rocket' Richard - will be represented by the following logo and jerseys when the team begins play at Place Bell in nearby Laval in 2017-18:
The #Habs next #AHL franchise, the Laval Rocket have unveiled their logo and jerseys! What do you think? (Image via: @JCBertrandRDS). pic.twitter.com/xCZZFz1NpE
— Amanda Stein (@amandacstein) January 31, 2017
"We reached our objective by creating a logo and uniform that solidifies the historic link between the Rocket de Laval and the Canadiens, while honoring a Quebec legend, and by creating a new identity for a new generation of fans," Place Bell president Vincent Lucier said.
The team will also use the following tagline for marketing purposes.
Laval Rocket - #Habs AHL affiliate starting next season - are going with "History is Our Fuel" as a tag line. I really like that. #TSN690 pic.twitter.com/2chqVFoL6p
— Amanda Stein (@amandacstein) January 31, 2017
The Rocket nickname was selected after an extensive fan vote during the summer of 2016.
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