The Toronto Maple Leafs superstar announced he'll shave his polarizing mustache - which he sported for all of last season - if he can raise $134,000 by the end of November for Movember proceeds.
In the video below, Matthews also reads out a handful of online comments that both criticize and praise his duster.
Matthews posted a career-high 47 goals and 80 points with his muzzy in 70 games last season. Though hockey players are notoriously superstitious, lacking a lip toupee shouldn't prevent the 23-year-old from another strong campaign in 2021.