Release the Kraken.
The NHL's 32nd franchise officially unveiled its name Thursday, opting for a reference to the mythological ocean beast.
The brand-new logo was revealed in an incredible video from the club's social media team.
"Seattle's a city with a deep maritime history," general manager Ron Francis said, per NHL.com's Nicholas Cotsonika. "I think this name embodies a connection with the sea and a curiosity of what lies beneath it. It's a natural tie to Seattle and the Pacific Northwest.
"In theory, it reflects the power and aggression in the game of hockey. We're hoping that's the kind of tenacity our players show every time they take the ice. So I'm excited by it."
Here's a look at the Kraken's inaugural uniform set, which features a unique double-blue theme with subtle hints of red to match the eye of the monster in the logo.
The Kraken will take the ice beginning in the 2021-22 season.
Copyright © 2020 Score Media Ventures Inc. All rights reserved. Certain content reproduced under license.