The NHL's marketing department is certainly thinking differently, and that may not be a good thing.
A tweet shared by the league's primary account Thursday which clearly referenced Apple's 1997 "Think Different" ad campaign was met with confusion and scorn by Twitter users.
It's ... a play on the Apple ads some people might remember, with hockey cliches? I'm gonna need more explanation here, which is probably not they were going for. https://t.co/jnbBdm63l2
— Matt Porter (@mattyports) September 5, 2019
Ah yes, nothing says the height of cool like referencing an ad campaign that's over 20 years old. https://t.co/IbaYt9ShKm https://t.co/Mr3YuFxTsx
— Hemal Jhaveri (@hemjhaveri) September 5, 2019
Be different and unique with your marketing to attract a new audience, we said.
— Justin Bradford (@justinbbradford) September 5, 2019
Mint, they said. https://t.co/6UX5hKF4Pn
— ℳatt (@matttomic) September 5, 2019
Oh my. I thought this was a meme. These are real?! Ahahaha https://t.co/N2IlH3JFV9
— Alicia H-R (@poor_choices) September 5, 2019
Think Different. ⚖️ https://t.co/sr4cbvLOfY pic.twitter.com/feTHHgC5bT
— four bowls of oatmeal (@helmerroids) September 5, 2019
I mean, other concerns aside...why is every word capitalized? https://t.co/tFfzRiQDG2
— Sean Tierney (@ChartingHockey) September 5, 2019
LinkedIn vs Twitter pic.twitter.com/x3Ai9rz1Wp
— Flintor (@TheFlintor) September 5, 2019
please tell me today is some sort of an anniversary or culturally relevant moment of the apple think different campaign or is my favorite sports league just out here meme’ing something that was last used in 2002 https://t.co/Y9TSuRg6QZ
— The Royal Half (@theroyalhalf) September 5, 2019
It doesn't take a Genius to figure out that the league might have missed the mark on this one.
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