The New Jersey Devils recently became the first NHL club to announce a formal partnership with a team from the National Women's Hockey League.
The Devils will support the Metropolitan Riveters by allowing them to play the majority of their home games at their practice facility in Newark, assist with marketing and promotion of the team, and host a Riveters/Devils doubleheader at the Prudential Center on Saturday, Oct. 28.
"They are marketing us like a real sister team - everything from the website, social media, to the broadcast and in arena," NWHL Commissioner Dani Rylan told Melissa Murphy of The Associated Press. "You name it, they’re going to be helping us market the Riveters."
The NWHL played its inaugural season in 2015-16, and currently has three teams in addition to the Riveters: the Boston Pride, the Buffalo Beauts, and the Connecticut Whale. Their 16-game season spans from October to March.
Their biggest competitor is the Canadian Women's Hockey League, which has been around since 2007, and has seven teams, including two based in China.
- With h/t to The Associated Press
Copyright © 2017 Score Media Ventures Inc. All rights reserved. Certain content reproduced under license.