Artemi Panarin is hoping a funny ploy on Twitter will help land him a sponsorship deal with a company that's become his moniker over the years.

The Columbus Blue Jackets forward has long been known as "The Bread Man" due to the similarity between his last name and the restaurant chain Panera Bread. So for that reason, Panarin posted a photo of his "new shoes" while suggesting the company should reach out.

Of course, the chain might be questioning the legitimacy of his attire, as a quick Google search of "bread shoes" will bring up some photos strikingly similar to those above.

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