The San Jose Sharks are more than a team. They are an institution.

As evidenced by the fact the club now has its own Sharks-themed beer, called "Chum." The dry-hopped red ale was unveiled Thursday, writes The Mercury News' Sal Pizarro.

For the uneducated, Pizarro will help you out regarding the name. The beer is "named after the bloody fish pieces that fishermen throw into the water to attract sharks." Obviously.

Dan Gordon, a huge Sharks fan and co-founder of Gordon Biersch brewery, is manufacturing "Chum." The beer will be on sale at the SAP Center and Safeway.

Cheers.

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