Nick Bonino is becoming a household name. His surname in particular, actually.

The Pittsburgh Penguins forward is not only having the playoffs of his life, he's become a social media star thanks to Hockey Night in Punjabi's incredible calls of his goals, punctuated by repeated yells of "Bonino! Bonino! Bonino! Bonino!"

Here's the call from Monday's Game 1 of the Cup Final, if you (somehow) missed it:

The Penguins have heard the calls and taken notice. In fact, they're shouting "Bonino! Bonino! Bonino! Bonino!" in their dressing room, writes Sportsnet's Chris Johnston.

"We think they're great," head coach Mike Sullivan said. "We threw them on the game review for our guys to listen to. They got a kick out of it. It's entertaining, that's for sure. I hope we hear a few more of those."

Us too, coach.

"You'd be amazed at how often it gets called in this locker room," said defenseman Ben Lovejoy.

"I think it's awesome," added Olli Maatta. "It's even funnier because (Bonino) only scores big goals. That's when they get really fired up."

Harnarayan Singh is the "they" Maatta is referring to, and his calls have taken on a life of their own in Canada and the U.S. They're over the top, they're fun, they're in Punjabi, and they're bringing people together. Singh was on NPR recently to talk about how his calls have gone far beyond the Punjabi community.

Bonino, of course, is enjoying the spotlight. He's enjoying all of it - the goals, the calls, and the wins. Two of his four goals this spring have been game-winners - the first in overtime in the second round, and the second the margin of victory in Game 1.

"I told my family they should get the (call)" and make it their ringtone, Bonino said. "Then they know I'm calling."

A brilliant idea. Almost as good as the call. Say it loud, say it proud, and say it fast: "Bonino! Bonino! Bonino! Bonino!"

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