Brent Burns has been one of the biggest keys to the San Jose Sharks success this season, but his beard has helped make him one of the NHL's most popular players.

The Sharks are capitalizing on his trademark facial hair - and his missing front teeth - with a promotion where they'll be giving away "Chia Burns" figures to special ticket holders who want to try to "grow a cooler beard than Burnzie" for a March 28 game against the Los Angeles Kings.

No word yet if a "Chia Chewbacca" will also be available.

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